October 25, 2014

Red Velvet falls off the charts, it's not easy being SM's last minute replacement


SM is under turmoil from different sides. There's the controversy of Sulli's hiatus from f(x), Jessica getting kicked out of Girl's Generation, EXO losing two members, and rumors about TVXQ's Yunho and Seo Yeji.

The company plans on reorganizing itself and dealing with these problems. One of their assets is Red Velvet, which has taken a greater role in SM due to the diminished activities of f(x). Red Velvet's Happiness debut was successful by achieving impressive rankings in the music charts and fueling interest in the group. The use of different colors for the hair of the members was a nice way to introduce them, and it immediately attracted the attention of many uncle fans.

Red Velvet returned with Be Natural, a remake of a SES song from 2000. On October 24th, Red Velvet's song dipped below the top 100 in the real-time charts of many music sites. While other artists and groups had immensely successful comebacks, Be Natural can be considered as having failed to appeal even to the fans. The sluggish performance was a wake-up call.

The music industry today is very different from when their seniors were active. A lot of different girl groups and concepts have flooded the market, making it difficult to carry on as usual. While they had a promising debut, the reality is that Red Velvet will face continuous challenges. Just having the title of "SM's rookie girl group" is no guarantee for success.

Comments

1. Even though they have a large agency behind them they are such amateurs, but it looks like they desire to become greater.
[+151] [-16]

2. Good job on your activities!! I will always be watching and cheering to the bitter end, so please don't feel hurt, okay? Red Velvet, I love you♥
[+130] [-29]

3. Watching them on Weekly Idol as opposed to hearing them on the radio, I could tell they are all good-natured and have nice talents..yet that's only as good as they seem to be
[+121] [-29]

4. Don't be hurt by these comments..sm give them better promotions *tear drop* Fighting!!
[+113] [-28]

5. ha, fighting!!!!!!
[+99] [-22]

6. What was written on the article about Happiness was all correct.....))
[+29] [-3]

7. Let's go Red Velvet, fighting
[+35] [-11]

8. Don't be discouraged, you must find strength *crying* fighting!!!
[+27] [-5]

9. When Red Velvet debuted with Happiness it was such a great time. Unlike when Be Natural came out, with my affection for them decreasing. But when I saw them on Weekly Idol my love for them returned. I hope Red Velvet's following song is vibrant.
[+34] [-12]


IDOLS