July 3, 2015

APink: The most simple yet toughest image


APink debuted in the music industry five years ago and will have a comeback this July.  The group has one of the biggest following of female fans among all girl groups. They don't merely have the otaku power of male fans supporting them. Most important of all, their music has a sound that appeals to a lot of women. Some women who previously disliked all girl groups have admitted they have a 'girl crush' on APink. In addition to possessing the right type of sound, the group has demonstrated the ability to reach beyond their fandom and has won the interest of the public.

The group had one breakout hit after another, starting with NoNoNo, Mr. Chu, and then LUV. APink can be described as lovely, feminine, and tender. So far in all their activities they kept this irresistible image.

It might seem like once again APink will continue to show their usual color. However, doing this is difficult.

Girl groups that stay innocent are in between two types of extremes. One is those groups that keep a sexy image, and the other is those groups that constantly change concepts. APink wants to show a new look that has not been seen before. However, APink realizes that a huge change for them might be very risky. They may face backlash from fans and the public if they don’t meet their expectations. At the same time, APink wants a new image that is not merely just a slight change from their current one.

This time they will make a complete 180 degree turn and show us another transformation; this will obviously be difficult. Their last album was the first step in moving from an innocent image to one of maturity. This has caused a stream of comments by those who are anxious about the upcoming big changes.

In fact, the possibilities for the group are endless.

Member Eunji Jung recently participated in the MBC entertainment program, King of Mask Singer. She astonished the public with her powerful, high level vocal talent. With all their various appearances, APink has shown that they have a lot of potential. Moreover, being a uniquely innocent girl group with impressive digital downloads makes it evident that APink has the support of many fans and the public.

They want to keep that color which makes them special but at the same time develop in unique ways in other areas. In this comeback APink will work with their close music partners Shinsadong Tiger and Beom & Nang. Shinsadong Tiger produced NoNoNo, LUV, among other song for APink. He has been an important part of APink's rise to stardom. An official from their company said, "Since Shinsadong Tiger has worked with APink for a long time and has given them their color and appeal, he is the best one to bring out from each individual member their own natural charm." In other words, they are betting on the least risky choice.

Their last song, LUV, was especially a big success for them, as it was able to achieve an All Kill or perfect scores in the music charts. It became the hit song of December of last year. It looks like APink will become the shining star among the summer girl group comebacks.

Comments:

1. As a fan I wish there was a little bit more variety, haha. Of course I wouldn't want them to do sexy
[+1,056][-72]

2. I don't think APink is a girl group that suits being innocent. ha ha
[+1,004][-133]

3. APink female fan power! Since I'm a female fan in the Pink fandom...♥
[+861][-118]

4. July has come by fast...
[+701][-89]

5. Love APink!!!
[+642][-81]

6. While they keep their innocent concept, they cause a bit of worry when they try something new..even so, I'm looking forward to this comeback!!
[+147][-15]

7. It's great that they want to shake off their innocent image~
[+141][-15]


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